All percentages and totals are based on clicks. Heat maps look at where your subscribers are clicking in the email. No color displays over links with no clicks. Heat maps provide valuable detail in your email, showing you exactly which parts of the email are receiving the most attention and interaction by your subscribers.Ī different color is generated for each unique number of clicks on the email. Heat maps visually highlight the clicked links in your email by placing a color over the areas in your email depending on the number of clicks.
#Click map 4 how to#
#Click map 4 software#
Learn how to build trust in your software with Synopsys with a click through to The winners will partner up to reimagine their business, create better experiences, improve productivity, and rethink workspaces. Future-proofing your hybrid work strategy isn’t optional.Beyond ERP: The CIO’s role has never been more critical to align stakeholders and technology architectures to drive the digital business.While the heat map exercise is simple and can be conducted at any time, a best practice is to incorporate it into annual cycles of these broader strategic planning processes and fit it into their timeframes. This technique can also be integrated into existing strategic planning processes and activities or into your innovation and technology strategy. (Since the information is likely to be company confidential, be sure to provide guidance not to share it outside the company.) Use the information strategically and embed it into your strategic plans to help illustrate the technologies and trends that are of strategic importance to the business. Share the completed, integrated heat map with all participants and even consider sharing via the company intranet. To maximize the potential of your emerging technology heat map, it is important not to use it as an end unto itself, but as a conversation starter. For an added level of detail, you can also ask for their envisioned use cases for each technology or trend.
It’s important to give an example of how to fill out the form, but this can be a fictitious example so as not to “lead the witness” by sharing other divisions’ responses.Ī simple approach might be to phrase the request like this: “Please enter Low, Moderate, High or Transformational for each technology or trend to denote their current potential business impact on your division or department’s 2025 business strategy.”Īs the results start to come in, you can populate an integrated view as shown in the figure below.
Give respondents plenty of time as well as flexibility to decide how to collect their data whether it’s an individual response from a division leader or a collective effort from their team. Once your template has been designed and you have finalized the exact information you’re after from your divisions and departments, you can send out your request with a due date for responses. Even basic office tools such as spreadsheets can work well for data collection and the key is to make the template easy to complete while still yielding the desired level of detail from respondents. Next, design how you’d like the data collection template as well as the end product to look visually so that you can confirm it will yield the desired information and insight for your target audience.
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